09
09
Herb
Herb
Client
Client
Herb
Herb
Type
Type
Design
Design
,
,
Creative Direction
Creative Direction
Year
Year
2023
2023
About
About
Herb is one of the leading voices in the cannabis industry, shaping culture and conversation around the plant worldwide. Known for elevating cannabis beyond stereotypes, Herb approached branding and editorial with the goal of bringing taste, design, and storytelling into an industry ready for change. We partnered with them on multiple occasions, including the Holiday Guide, an online editorial experience designed to merge lifestyle, cannabis, and culture in a refined way.
Herb is one of the leading voices in the cannabis industry, shaping culture and conversation around the plant worldwide. Known for elevating cannabis beyond stereotypes, Herb approached branding and editorial with the goal of bringing taste, design, and storytelling into an industry ready for change. We partnered with them on multiple occasions, including the Holiday Guide, an online editorial experience designed to merge lifestyle, cannabis, and culture in a refined way.
Credits
Creative Direction
Content Curation
Editorial Design
Art Direction
Quote
Editorial design has always been about more than pages or screens, it’s about rhythm, clarity, and flow. Working with Herb was a chance to apply that philosophy to cannabis, showing how design and taste can transform an entire industry’s image.
Victoria, Creative Director
Credits
Creative Direction
Content Curation
Editorial Design
Art Direction
Quote
Editorial design has always been about more than pages or screens, it’s about rhythm, clarity, and flow. Working with Herb was a chance to apply that philosophy to cannabis, showing how design and taste can transform an entire industry’s image.
Victoria, Creative Director
