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Act4Amazonia
Act4Amazonia


Client
Client
Act4Amazonia
Act4Amazonia
Type
Type
Creative Direction
Creative Direction
,
,
Brand Identity
Brand Identity
Year
Year
2024
2024
About
About
Act 4 Amazonia is a global campaign created to protect the Amazon rainforest and the indigenous communities who call it home. The movement brought together leaders, brands, and activists worldwide to raise awareness and drive action against deforestation. My work focused on shaping the brand identity and creative direction, building a visual and narrative system that amplified indigenous voices and turned a regional crisis into an international call to action.
Act 4 Amazonia is a global campaign created to protect the Amazon rainforest and the indigenous communities who call it home. The movement brought together leaders, brands, and activists worldwide to raise awareness and drive action against deforestation. My work focused on shaping the brand identity and creative direction, building a visual and narrative system that amplified indigenous voices and turned a regional crisis into an international call to action.





















Credits
Brand Identity
Creative Direction
Campaign Strategy
Content Production
Quote
Act 4 Amazonia was one of those rare projects that proved the power of design and culture. We built a campaign that raised millions in crowdfunding, was featured in Vogue and global media, and brought together Colombia’s biggest artists and designers, from J Balvin, Maluma, and Karol G to Esteban Cortázar and Johanna Ortiz, united around protecting the Amazon and its people.
Victoria, Creative Director
Credits
Brand Identity
Creative Direction
Campaign Strategy
Content Production
Quote
Act 4 Amazonia was one of those rare projects that proved the power of design and culture. We built a campaign that raised millions in crowdfunding, was featured in Vogue and global media, and brought together Colombia’s biggest artists and designers, from J Balvin, Maluma, and Karol G to Esteban Cortázar and Johanna Ortiz, united around protecting the Amazon and its people.
Victoria, Creative Director


