10

10

Act4Amazonia

Act4Amazonia

Client

Client

Act4Amazonia

Act4Amazonia

Type

Type

Creative Direction

Creative Direction

,

,

Brand Identity

Brand Identity

Year

Year

2024

2024

About

About

Act 4 Amazonia is a global campaign created to protect the Amazon rainforest and the indigenous communities who call it home. The movement brought together leaders, brands, and activists worldwide to raise awareness and drive action against deforestation. My work focused on shaping the brand identity and creative direction, building a visual and narrative system that amplified indigenous voices and turned a regional crisis into an international call to action.

Act 4 Amazonia is a global campaign created to protect the Amazon rainforest and the indigenous communities who call it home. The movement brought together leaders, brands, and activists worldwide to raise awareness and drive action against deforestation. My work focused on shaping the brand identity and creative direction, building a visual and narrative system that amplified indigenous voices and turned a regional crisis into an international call to action.

Credits

Brand Identity

Creative Direction

Campaign Strategy

Content Production

Quote

Act 4 Amazonia was one of those rare projects that proved the power of design and culture. We built a campaign that raised millions in crowdfunding, was featured in Vogue and global media, and brought together Colombias biggest artists and designers, from J Balvin, Maluma, and Karol G to Esteban Cortázar and Johanna Ortiz, united around protecting the Amazon and its people.

Victoria, Creative Director

Credits

Brand Identity

Creative Direction

Campaign Strategy

Content Production

Quote

Act 4 Amazonia was one of those rare projects that proved the power of design and culture. We built a campaign that raised millions in crowdfunding, was featured in Vogue and global media, and brought together Colombia’s biggest artists and designers, from J Balvin, Maluma, and Karol G to Esteban Cortázar and Johanna Ortiz, united around protecting the Amazon and its people.

Victoria, Creative Director