07
07
Aid Live
Aid Live


Client
Client
Richard Branson
Richard Branson
Type
Type
Creative Direction
Creative Direction
,
,
Brand Identity
Brand Identity
Year
Year
2024
2024
About
About
Aid Live Foundation was born after Venezuela Aid Live, the historic concert initiated by Sir Richard Branson. The foundation protects families in vulnerable conditions across Latin America, using the power of art and culture to transform lives. The branding work focused on capturing that mission, reflecting resilience, hope, and the unifying force of creativity.
Aid Live Foundation was born after Venezuela Aid Live, the historic concert initiated by Sir Richard Branson. The foundation protects families in vulnerable conditions across Latin America, using the power of art and culture to transform lives. The branding work focused on capturing that mission, reflecting resilience, hope, and the unifying force of creativity.





















Credits
Creative Direction
Strategy
Graphic Design
Production
Quote
For four years I led the creative vision for Aid Live Foundation, from producing Venezuela Aid Live, one of the biggest concerts in history created in record time, to building campaigns that brought global awareness to Latin America’s challenges. Every project was about using creativity as a tool for impact.
Victoria, Creative Director
Credits
Creative Direction
Strategy
Graphic Design
Production
Quote
For four years I led the creative vision for Aid Live Foundation, from producing Venezuela Aid Live, one of the biggest concerts in history created in record time, to building campaigns that brought global awareness to Latin America’s challenges. Every project was about using creativity as a tool for impact.
Victoria, Creative Director

