07

07

Aid Live

Aid Live

Client

Client

Richard Branson

Richard Branson

Type

Type

Creative Direction

Creative Direction

,

,

Brand Identity

Brand Identity

Year

Year

2024

2024

About

About

Aid Live Foundation was born after Venezuela Aid Live, the historic concert initiated by Sir Richard Branson. The foundation protects families in vulnerable conditions across Latin America, using the power of art and culture to transform lives. The branding work focused on capturing that mission, reflecting resilience, hope, and the unifying force of creativity.

Aid Live Foundation was born after Venezuela Aid Live, the historic concert initiated by Sir Richard Branson. The foundation protects families in vulnerable conditions across Latin America, using the power of art and culture to transform lives. The branding work focused on capturing that mission, reflecting resilience, hope, and the unifying force of creativity.

Credits

Creative Direction

Strategy

Graphic Design

Production

Quote

For four years I led the creative vision for Aid Live Foundation, from producing Venezuela Aid Live, one of the biggest concerts in history created in record time, to building campaigns that brought global awareness to Latin Americas challenges. Every project was about using creativity as a tool for impact.

Victoria, Creative Director

Credits

Creative Direction

Strategy

Graphic Design

Production

Quote

For four years I led the creative vision for Aid Live Foundation, from producing Venezuela Aid Live, one of the biggest concerts in history created in record time, to building campaigns that brought global awareness to Latin America’s challenges. Every project was about using creativity as a tool for impact.

Victoria, Creative Director